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Get Free Ebook Born to Buy: The Commercialized Child and the New Consumer CultureBy Juliet B. Schor
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Born to Buy: The Commercialized Child and the New Consumer CultureBy Juliet B. Schor
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Marketing targeted at kids is virtually everywhere -- in classrooms and textbooks, on the Internet, even at Girl Scout meetings, slumber parties, and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Drawing on her own survey research and unprecedented access to the advertising industry, Juliet B. Schor, New York Times bestselling author of The Overworked American, examines how marketing efforts of vast size, scope, and effectiveness have created "commercialized children." Ads and their messages about sex, drugs, and food affect not just what children want to buy, but who they think they are. In this groundbreaking and crucial book, Schor looks at the consequences of the commercialization of childhood and provides guidelines for parents and teachers. What is at stake is the emotional and social well-being of our children.
Like Barbara Ehrenreich's Nickel and Dimed, Mary Pipher's Reviving Ophelia, and Malcolm Gladwell's The Tipping Point, Born to Buy is a major contribution to our understanding of a contemporary trend and its effects on the culture.
- Sales Rank: #104783 in Books
- Brand: Schor, Juliet B.
- Published on: 2005-10-18
- Released on: 2005-10-18
- Original language: English
- Number of items: 1
- Dimensions: 8.44" h x .90" w x 5.50" l, .64 pounds
- Binding: Paperback
- 304 pages
Amazon.com Review
Parents will be tempted to read Born to Buy as a kind of contemporary horror story, with ever more sophisticated marketing wunderkinds as Dr. Frankensteins and their children as the relentless monsters they create. Indeed, it's difficult to avoid feeling overwhelmed by the avariciousness, omnipotence, and ingenuity of the advertising industry Juliet B. Schor portrays when it comes to transforming preschool kids into voracious, 'tude-infused consumers. Intermixing research data with anecdotal illustrations, Schor chronicles the rapid development of a once-shackled industry that now markets R-rated movies to 9-year-olds. The mind boggles at the notion that Seventeen magazine's target readership is now pre-teens. While Schor unearths a surplus of information on the effectiveness of advertising, she's not nearly as adept at proposing effective responses. Reacting to the power and creativity of the consumer culture with politically unfeasible regulation and parental diligence is a little like attacking Frankenstein's creature with torches. Still, Born to Buy is an eye-opening account of an industry that is commercializing childhood with remarkable effectiveness and insouciance. --Steven Stolder
From Publishers Weekly
According to consumerism and economics expert Schor (The Overspent American), the average 10-year-old has memorized about 400 brands, the average kindergartner can identify some 300 logos and from as early as age two kids are "bonded to brands." Some may call it brainwashing, others say it's genius; regardless of how you see it, the approach is the same: target young kids directly and consistently, appeal to them and not the adults in their lives and get your product name in their heads from as early an age as possible. From TV shows and toys to video games, snacks and clothing, kids today, according to Schor, know too much yet understand too little, sopping up subliminal and not-so-subliminal messages of "buy, buy, buy." Drawing on a significant body of research, including interviews with everyone from advertising executives to the kids themselves, Schor exposes what she believes to be a huge cesspool of materialism, consumerism and commercialization that could be, and perhaps already is, leading to a generation of kids with no concept of what is important and truly necessary in life. By offering up her own ideas of what can be done by parents, educators, advertisers and others to lessen these problems, Schor goes beyond uncovering the problem and into the realm of concrete solutions.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Review
"Born to Buy is so grounded in appalling data about both kids and advertising companies, it has the effect of making even the most TV-and-advertising-wary parents among us realize that we haven't been half vigilant enough."
-- Amy Bloom, O, The Oprah Magazine
"An artfully argued, important expose."
-- BusinessWeek
"A wake-up call."
-- Los Angeles Times
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Ebook Download The Total Money Makeover: A Proven Plan for Financial Fitness
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The Total Money Makeover: A Proven Plan for Financial Fitness
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Audible Audiobook
Listening Length: 3 hours and 41 minutes
Program Type: Audiobook
Version: Abridged
Publisher: Thomas Nelson
Audible.com Release Date: November 7, 2003
Language: English, English
ASIN: B0000YSMPQ
Amazon Best Sellers Rank:
Besides the actual Bible, The Total Money Makeover is the financial literacy bible that many Christians follow. I've had my share of debt in my life. I had undergraduate and graduate subsidized student loans. I also had a 30 year mortgage, that my husband and I paid off in 6.5 years- well before reading this book, mind you. My husband also had undergraduate student loans and he took a car loan in college. At this time, we have no debt at all. We own our home, contribute to retirement and college savings funds, own our (new) vehicles, and we donate to charitable causes that are meaningful. We live frugally now so that in the future, we won't be tied down to working forever... or will we anyway, in order to have healthcare? But I digress.I get miffed with people who won't take responsibility for their financial choices. I've done without a lot of things that everybody else my age seems to feel is essential. I use coupons, buy secondhand clothes, we don't take vacations, I don't go to the salon, and I could go on and on. We do this so we can save for our future, our kids' future, and so that I can stay home with our kids- at this point, my whole paycheck would go to childcare anyway.Ramsey's advice is good for people who have absolutely no financial sense. It can get them on solid financial footing if they have the self-discipline to follow it. However, it's not going to make them rich. Some of the advice might not even be that helpful, say, if they want to buy a home but have cut up their credit cards and thus have no credit history. I know few people who can pay cash for their home... and I live in Ohio, which is not a pricey place to live.The book also makes a lot of references to Ramsey's other programs, such as Financial Peace University. I think he's trying to double dip by doing that. The book proclaims to be "total" so *all* the information needed to make over your finances should be here. You shouldn't have to spend another couple hundred bucks to get the rest of the pertinent information.Also, it's not Biblical to get rich, which is something that seems to be glossed over. The idea that everyone can make a killing by following Ramsey's financial advice isn't accurate, either. There are going to be winners and losers in the stock market. I'm going to pass this book along to a family member who declared bankruptcy a few years ago and is considering doing it again. Maybe it will help the family member get a solid footing on what needs to be done without passing the buck.Disclaimer: I received a free copy of this book in exchange for writing a review. I received no other compensation.
After years of hearing and reading about The Total Money Makeover, I finally grabbed myself a copy and read the whole thing in one night. While I would not call myself a Dave Ramsey fan, there was definitely value in the book. He has 7 steps he suggests moving through:1. Save $1000Pretty straight forward. You need a bumper for the small emergencies. Shit happens.2. Debt SnowballThe debt snowball approach is something quite valuable that took reading about in this book to fully grasp and get behind. It’s quite simple in its brilliance actually. You make a list of your debts from smallest to biggest (excluding mortgage) and focus all of your financial effort on one debt at a time (making only the minimum payment on all others), working your way down. Once you cross one off, you divert all the money you were paying on that debt to the next, with the payment size growing at each step. We only had 2 debts (1 car loan and the consolidated student loans) so it wasn’t too complicated. Still, it was helpful. I had been focusing on building the savings but diverted my attention and resources to stamping out the car loan instead. I can see how this technique could be life-saving for people who are overwhelmed with debtors.A main tenet of his book is that we can and should all be debt-free. There is a lot that resonates with me about living a debt-free life and this is a message I hope more people hear and get inspired by. Minimalism and debt-free are very good friends. Though I’m not dogmatic or militant about it. There are times when debt has been advantageous in my life but we don’t take it lightly, only entering into it consciously, with eyes wide open and a clear plan.3. 3-6 Months Expenses in SavingsBuilding up and maintaining a savings of 3-6 months expenses is the next focus only after all debts are paid. Companies go under. Employees get laid off. Freelance work experiences a drought. People get sick. Life happens. You need an emergency fund to get you through the hard times. In today’s professional climate, this is even more essential than in the past because the old working model of clocking in at 20 and retiring from the same company at 55 is dead. (I recently read The End of Jobs, which I recommend if you want to read more about that.) 3 years is actually the sweet spot in terms of job satisfaction and performance for being at a company. If you’re changing jobs every few years, the transitions can be sticky. You need a buffer.4. 15% to Retirement (401K, ROTHIRA, Mutual Funds Investing)There is one line he hammers throughout the entire book over and over again: “If you will live like no one else, later you can live like no one else.†He means that if you live a shitty life in your prime, you might enjoy a nice life when you are old and retired. Most of his examples throughout the book glorify families in which the parents work 3 jobs and rarely see their kids but by golly, they might have a nice savings if they make it to old age running themselves ragged. This is the heart of his philosophy and it’s one I completely disagree with. My philosophy is definitely more in line with Tim Ferris in that regard who urges you not to sacrifice your present for a future that may never come in the 4-hour work week (Ramsey actually even throws shade at Tim’s approach in this book). Particularly when there are children involved. My kids would rather have us present and be happy, healthy, rested, and homeschooling with a student loan floating out there than have us be absent working 3 jobs while they are in school and daycare with no student loan. These years are so important and while being debt free and financially healthy is a priority (we don’t use credit, we snowball, we budget, we save, we contribute to retirement), it is not the priority.5. College Fund (ESA funded in growth stock mutual funds)I appreciate that he does include a bit about college not being a golden ticket. If you want to read more about our approach to college for our 3 kids, check out Sage Homeschooling: Wild and Free.6. Pay off MortgageThis is where I hop off the Dave Ramsey train entirely. I know someone who had 3 houses paid off and then the real estate market crashed and they lost everything. I don’t plan to stay in the same house my entire life and I am happy to purchase a property with a mortgage, fix it up with a tight budget and lots of elbow grease, and sell it several years later when we are ready to move on to a new adventure (freedom of mobility). Also, the nation’s average income ($50K) paired with the cost of housing in a major city ($710K in Seattle), don’t line up for buying a house all cash. Again, his mindset around this is painfully outdated. The person he is talking to gets hired by Blockbuster out of college, works there 35 years, then retires and dies in their rocking chair on the porch. Norman Rockwell called and he wants his financial advice back. That is just not the world we live in anymore.7. Build Wealth (invest)He claims the only way to get rich is to invest in the stock market.Overall, it’s a book worth reading. The first 3 steps alone should be knowledge every teenager launches knowing. The philosophy is not my jam and I could certainly do without the patriarchal overtones and bible verses, but a quick and easy read that adds value nonetheless.I was hoping for some budgeting inspiration but found none in this book. I’m presently trying You Need a Budget. We’ll see . . .
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PDF Download LilithBy Kaden Brown
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Saved by the angel Samael, Lilith, the Dark Immortal, lives her life avenging evil and killing those who refuse to repent. Gaining her life-force from those she slaughters, there are those other immortals who see her as the evil one.
But when a human gets caught between herself and the Antediluvians who are bent upon destroying her kind, Lilith must make a decision she does not understand with consequences she cannot imagine.
- Sales Rank: #791075 in eBooks
- Published on: 2013-04-23
- Released on: 2013-04-23
- Format: Kindle eBook
About the Author
Kaden Brown lives in Christchurch, New Zealand where he studies, writes and works. He moved from the UK in 2008 where he worked full-time. Writing is in Kaden’s blood. Or so it seems. Ever since learning to read, he has written. From a short story about going shopping written as a toddler, to a story of meeting a lover, Kaden wants to tell his story, or any story for that matter that he can think of. Loving to discover hidden plots he can take the reader off on new unforeseen tangents, often surprising with the sheer horror, thrilling climax, or tear-jerking empathy. So Kaden loves writing. Obviously he loves his urban fiction, the stuff of witches, undead beings, immortals, vampires, angels and other creatures such as Si-Kee and Par-Tos, two of the terrifying Lessers capable of truly messing with anyone’s head. Yup, his characters are scary and seriously messed-up. Yet they are believable and we punch the air with joy when they come up trumps. despite their total lack of ethics, drug use, profanity and blatant promiscuity Kaden’s characters are, in many ways, the reflection of ourselves: in them we see our own failings, our own questions, our own confusions. Hence, he makes those people us. And the result is we want to fight for them, join in their fight, help resolve their issues. He may only be some guy who likes fine food, wine, good conversation and good coffee, but he is also a fan of fiction, an avid reader who admires the differing styles of the greats of contemporary fiction. Yet he reads many genre, but sticks mainly to mainly crime thrillers, and, naturally, urban fiction. The darker the better. Kaden’s stories include the autobiographical short “A Boy and a Girl” and the urban fiction “Rhesus A”. He is currently working on “O Negative”, the sequel to Rhesus A.
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Download Ebook No One Ever Taught Me How to Learn: How to Unlock Your Learning Potential and Become Unstoppable, by I. C. Robledo
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Review
"... as an educator for over 14 years I have found that many students do not understand the learning process or even know how to learn. The author does a great job of explaining learning without getting too bogged down in boring details... If I could make all my students read this, I would."- W. I., Educator with over 14 years of experience"I recommend this book to all trainers, students, and teachers."- Amazon customer, reader, Amazon.in"Great review / summary of which techniques work and don't work for learning."- L. Williams, reader, Amazon.com"Good for all ages. I will keep this in my family library for the benefit of my entire family. A must read."- Amazon customer, reader, Amazon.com"... contains up to date information clearly explained."- Amazon customer, reader, Amazon.com"I. C. Robledo gives useful tips on how to make your learning experience more productive and get the most out of the learning process. I will definitely be trying out his tips. Great book!"- El Prez, reader, Amazon.com"Very well written and truly practical to everyday life."- Andres Lopez, reader, Amazon.com"Great tools and resources for students."- Khonsura, reader, Amazon.com
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About the Author
I. C. Robledo is an internationally bestselling author who received his B.A. from Purdue University in psychology, and his M.S. from the University of Oklahoma in industrial-organizational psychology. His books are meant to help readers build their intellectual, creative, and mindful abilities.
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Product details
Paperback: 138 pages
Publisher: CreateSpace Independent Publishing Platform (March 20, 2017)
Language: English
ISBN-10: 1543273262
ISBN-13: 978-1543273267
Product Dimensions:
6 x 0.4 x 9 inches
Shipping Weight: 7 ounces (View shipping rates and policies)
Average Customer Review:
4.0 out of 5 stars
26 customer reviews
Amazon Best Sellers Rank:
#112,990 in Books (See Top 100 in Books)
The book reviews techniques to learn. Let me save you some time.1) Learn to teach new material2) Immerse yourself routinely in new learning material3) Visualization and mental reverse engineering of new material4) Regular formal and informal quizzing5) Learn through multiple senses/experiences/segmenting over time6) Set goals and keep the learning at a challenging level7) Enjoy the material or find ways to enjoy the material8) Formulate questions and seek answers actively9) Meditate on new information, sleep on new information, become one with new information10) Surround socially with like minded individuals11) Read (visual), write (cognitive), listen (auditory), participate actively(sensory experience), Imagine (creative process -short term memory), involve as many senses as possible and visualize the impossible12) Drink Water (hydrate), eat healthy (proper nutrition vegetables, legumes, fruits, nuts), moderate exercise (will assist mental and physical processes)13) Deep Sleep and Mental/Physical Recovery14) Perfect practice15) Drugs (use at your discretion)
Cheap production book, with advice that you could easily find online in a blogpost or two. A lot of rambling for not a lot of content.
There really wasn't enough "meat" in the book for people that are looking to improve how they can learn faster and better.
Nothing special about this book. It was clear that the author was not an expert, but simply one who google searches out to learn. If you've spent at least a day - no, an hour - reading up advice how to learn on the internet, Read a few pages of it, and you can tell. Mediocre even as review. It's not worth more than $2.
Very good self-improvement ebook. Well worth reading.
My husband loves this book
Great review / summary of which techniques work and don't work for learning.I enjoyed the book and am already putting it to use.One tip that surprised me was that highlight is not a good way to learn. That will be hard for me to give up!
I liked being able to read it immediately after I selected it. Thanks to your making it available in the cloud.I also enjoyed the book.
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PDF Ebook From the Handler's Post: Competitive Strategies and Training Tips for Sheepdog TrialingBy Vergil Holland
PDF Ebook From the Handler's Post: Competitive Strategies and Training Tips for Sheepdog TrialingBy Vergil Holland
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From the Handler's Post: Competitive Strategies and Training Tips for Sheepdog TrialingBy Vergil Holland
PDF Ebook From the Handler's Post: Competitive Strategies and Training Tips for Sheepdog TrialingBy Vergil Holland
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This book is Vergil Holland's much-anticipated followup to his classic HERDING DOGS: PROGRESSIVE TRAINING. A useful guide to succeeding at sheepdog trials for both novice and advanced handlers, this book contains a lifetime of knowledge from one of the most successful sheepdog handlers in North America.
From the Handler's Post: Competitive Strategies and Training Tips for Sheepdog TrialingBy Vergil Holland PDF
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From the Handler's Post: Competitive Strategies and Training Tips for Sheepdog TrialingBy Vergil Holland Mobipocket
From the Handler's Post: Competitive Strategies and Training Tips for Sheepdog TrialingBy Vergil Holland Kindle
From the Handler's Post: Competitive Strategies and Training Tips for Sheepdog TrialingBy Vergil Holland PDF
From the Handler's Post: Competitive Strategies and Training Tips for Sheepdog TrialingBy Vergil Holland PDF
From the Handler's Post: Competitive Strategies and Training Tips for Sheepdog TrialingBy Vergil Holland PDF
From the Handler's Post: Competitive Strategies and Training Tips for Sheepdog TrialingBy Vergil Holland PDF