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Get Free Ebook Marketing Strategy: A Decision-Focused ApproachBy Orville C Walker, Jr., Harper W Boyd, John Mullins, Jean-Claude Larreche, Jr., Harper

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Marketing Strategy:  A Decision-Focused ApproachBy Orville C Walker, Jr., Harper W Boyd, John Mullins, Jean-Claude Larreche, Jr., Harper

Marketing Strategy: A Decision-Focused ApproachBy Orville C Walker, Jr., Harper W Boyd, John Mullins, Jean-Claude Larreche, Jr., Harper


Marketing Strategy:  A Decision-Focused ApproachBy Orville C Walker, Jr., Harper W Boyd, John Mullins, Jean-Claude Larreche, Jr., Harper


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Marketing Strategy:  A Decision-Focused ApproachBy Orville C Walker, Jr., Harper W Boyd, John Mullins, Jean-Claude Larreche, Jr., Harper

Marketing Strategy, by Walker, Boyd, new co-author Mullins, and Larreche, is a flexible, short, paper-back text which can be used on its own or packaged with a case book (Strategic Marketing Management Cases, by Cravens ) or with a custom published case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/interfunctional relationships. This book helps the student integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy.

  • Sales Rank: #3429752 in Books
  • Brand: Brand: McGraw-Hill/Irwin
  • Published on: 2002-04-04
  • Original language: English
  • Number of items: 2
  • Dimensions: 9.90" h x .70" w x 6.00" l,
  • Binding: Paperback
  • 384 pages
Features
  • Used Book in Good Condition

Marketing Strategy: A Decision-Focused ApproachBy Orville C Walker, Jr., Harper W Boyd, John Mullins, Jean-Claude Larreche, Jr., Harper PDF
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Marketing Strategy: A Decision-Focused ApproachBy Orville C Walker, Jr., Harper W Boyd, John Mullins, Jean-Claude Larreche, Jr., Harper PDF

Marketing Strategy: A Decision-Focused ApproachBy Orville C Walker, Jr., Harper W Boyd, John Mullins, Jean-Claude Larreche, Jr., Harper PDF

Marketing Strategy: A Decision-Focused ApproachBy Orville C Walker, Jr., Harper W Boyd, John Mullins, Jean-Claude Larreche, Jr., Harper PDF
Marketing Strategy: A Decision-Focused ApproachBy Orville C Walker, Jr., Harper W Boyd, John Mullins, Jean-Claude Larreche, Jr., Harper PDF

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